The scope
Building of an e-shop that prioritizes ease of use and customer satisfaction. With effective search capabilities, easy checkout processes, user-friendly navigation and mobile optimization to provide users with a seamless shopping experience on the go.
Category
Beauty
Personal Care
Role
Product Designer
UX Researcher
Product
E-Shop
E-Commerce
Company
Kanpeki
Background
It is known that finding the right products can be time-consuming and frustrating. The goal is to provide a seamless shopping experience that saves time and guarantees customer satisfaction. With this platform, you can easily find the products you need and complete purchases with ease, all from the comfort of your own home.
Design process
After gathering valuable insights on common mistakes, pain points and user problems in e-commerce design, the design process commences its meticulous analysis and the overall context. A first version of the product is designed and presented for the initial round of feedback. Based on the feedback, necessary improvements are made and the process repeats until the client's expectations are met. Once approved, the final product is delivered, ensuring a seamless and hassle-free shopping experience for users.
Analysis
To create an exceptional ecommerce platform, it's crucial to have a deep understanding of common problems that users face during their shopping experience, as well as the mistakes made by other platforms. Through a thorough analysis of this information, as well as the context of the industry, one can develop a clear hypothesis or statement that will serve as a guiding principle throughout the design process.
01
Hassle-free checkout
Simplify the checkout process as much as possible, minimizing the number of steps required for users to complete a purchase.
02
Prioritize usability
Usability over aesthetics to provide users with an easy and efficient way to shop. Use consistent and intuitive design elements.
03
Mobile-Friendly Design
The site should be responsive and optimized for mobile devices, providing users with a seamless experience across all devices.
04
Easy Navigation
An easy and intuitive navigation for customers to find the products they are looking for and to browse through the different categories.
Look & Feel
Through the use of several wireframes, Kanpeki was developed as highly effective design for the beauty and health industry. The website is easy to build (code), with few components and a modular structure that consistently adheres to its style. This design communicates effectively the brand's message and provide a seamless user experience.
The E-Commerce
Kanpeki prioritizes ease of use and customer satisfaction with effective search, easy checkout and user-friendly navigation. With hassle-free shopping and streamlined checkout. A well-organized site, featuring clear categories and responsive design. Products are found quickly and easily here, saving time and ensuring customer satisfaction from anywhere.
