The scope
Design of several key pieces for the 2018 Salesforce event, including custom stands, credentials, a guide map with stickers, die-cut decals and gigantographies. Each piece features illustrated landscapes and representative monuments of Buenos Aires, Argentina.
Category
Technology
Event
Role
Multimedia Designer
Illustrator
Product
Stands, Credentials
Maps, Decals, Billboards
Company
Salesforce
Xappia
Background
Dreamforce is also known for its charitable initiatives and social impact programs, including its commitment to environmental sustainability and efforts to promote equality and diversity in the tech industry. Overall, the event aims to inspire, educate and empower attendees to create positive change in their organizations and communities.
Credentials
These ID Cards or Credentials feature a clean design with a focus on typography, displaying attendees' name and job title in a simple and elegant way. The front of the card features little elements that represent the brand. On the back, a map serves as a guide for the event, completed with stickers collected throughout the event.
Stickers
These stickers were designed to be collected by attendees throughout the event. Upon completing the collection of stickers, attendees could claim a reward. The stickers were organized by specific topics, with each topic featuring a unique color and design. The anatomy of each sticker included the technology or theme name, along with an accompanying icon representing the topic.
Stickers
These stickers were designed to be collected by attendees throughout the event. Upon completing the collection of stickers, attendees could claim a reward. The stickers were organized by specific topics, with each topic featuring a unique color and design. The anatomy of each sticker included the technology or theme name, along with an accompanying icon representing the topic.
Billboard
The billboard for the event featured a custom design that included the event title, city, date and logos, along with a combination of Buenos Aires monuments. The design was created in a vectorized style, resulting in a professional and high-quality look. It also offered a warm welcome to attendees, inviting them to explore and discover all the exciting features of the event. The creative design of the advertisement captured the spirit of the event, showcasing the beauty and grandeur of Buenos Aires.
